Strategic Marketing for Marketplaces
Fractional Chief Marketing Officer for Strategic Growth and Scalable Success.
I develop customized marketing strategies that align with your business objectives and resonate with your customers, then work alongside your team to execute them—all at a fraction of the cost of a full-time CMO.
Hi, I’m Retta Kekic
Marketplaces are notoriously challenging yet incredibly rewarding. With over a decade of experience in marketplace marketing, I understand the unique obstacles they present.
I'm an award-winning CMO with experience driving substantial growth in tech and labor marketplaces. I have a proven track record in consumer and B2B marketing, strategic planning, and data-driven results, with successes at companies like Uber and a marketplace that reached $100M in revenue. I specialize in crafting and managing growth, marketing, and brand strategies, and I can deliver the same results for you.
I enhance venture-backed marketplaces by:
Growing both sides of the marketplace
Refining go-to-market strategies
Leveraging AI & experimentation
Developing B2B pipelines
Optimizing customer acquisition costs
Increasing lifetime value
Boosting revenue
I help marketplace companies create and execute a winning marketing strategy designed to reach their goals by:
Auditing: Assessing your current systems, campaigns, customer base, team dynamics, and tech stack to identify areas for improvement.
Researching: Gaining deep insights into your customers and market opportunities through comprehensive research.
Strategizing: Crafting a customized strategy that aligns with your business goals, informed by our research and your objectives.
Leading: Guiding your team in the execution of this strategy and integrating additional expertise as needed, ensuring they’re empowered to continue thriving.
Let’s Work Together
Strategy
Got big goals but unsure how to get there? If you're ready to make foundational changes and expertise for strategic direction, brand differentiation, and focused marketing efforts, I'm here to help you chart a clear path forward.
You’ll get:
Half-day virtual or in-person session to build a personalized marketing plan
Comprehensive asset audit
Marketing systems map
Marketing punch list
Planned marketing campaigns for the next 1-6 months
Starting at $6,500
Advisory
Have marketing initiatives underway but need guidance to refine and enhance your efforts? For companies not ready for a full-time or fractional CMO, I offer expert advice to help steer your marketing strategy.
You’ll get:
Ongoing review of results & actionable feedback
Quarterly planning & weekly sprint planning & review calls
Unlimited access via email
Access to marketing playbooks and SOPs
Insights and guidance on: GTM, positioning, messaging, advertising, ICP, lead generation, sales enablement, funnels, SEO, events, public relations, and more
Starting at $5,000/mo + one time strategy fee
Engaged
Looking for a leader to oversee the implementation of a cohesive marketing plan, build a team, and drive marketing results? Ideal for companies that need an executive-level approach to marketing but don’t need a full-time CMO.
You’ll get:
Marketing strategy, team leadership + execution, defined KPIs, tracking and reporting, positioning, and more
Continually updated marketing systems map
Quarterly planning calls, weekly sprint planning and review meetings, and 3x/week stand-ups with the team
Team leadership - Hire, train, evaluate, terminate and replace employees, agencies, and freelancers
Starting at $10,000/mo
Marketing Roadmap
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Brand Development
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Go-To-Market
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Ideal Customer Profile (ICP)
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Lead Generation
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Sales Enablement
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Events & Experiential Marketing
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AI Leverage
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Positioning
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Marketing Roadmap • Brand Development • Go-To-Market • Ideal Customer Profile (ICP) • Lead Generation • Sales Enablement • Events & Experiential Marketing • AI Leverage • Positioning •
Strategic Marketing, a Fraction of the Time
A Fractional CMO serves as more than a part-time marketing executive; they act as a strategic navigator for your company, aligning marketing initiatives with overarching business objectives. Their role is to lead your marketing team, ensuring that each action aligns with and supports your company's growth and vision.
Dedicated to comprehending your goals, they build upon past successes to develop a focused and effective marketing strategy. Throughout this process, they refine team dynamics, implement streamlined systems, and position marketing as a central driver of your business success.
Let’s Get Started
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1. Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit and if we’re a good fit to work together.
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2. Deep Dive
We‘ll get on a longer call to look in-depth into your needs and what you’re goals are.
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3. Proposal
Based on our conversations, I’ll share the steps I recommend with a proposal.
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4. Marketing Transformation
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it.